Restoring Occupancy Momentum and Financial Balance Across a Senior Care Portfolio
The Challenge: Declining Skilled Nursing Facility Occupancy and Payer Mix Imbalance
In early 2024, Everest Management Solutions partnered with a portfolio of Bonamour Centers in Pennsylvania facing declining census and an inconsistent payer mix. These challenges limited financial stability and created obstacles to maintaining high-quality care delivery.
At the time of engagement, the centers were struggling with stagnant occupancy, underutilized bed capacity, and an unfavorable payer distribution. Low referral conversion and diminished market reputation contributed to ongoing census underperformance.
Our Approach: Data-Driven Census Recovery and Payer Mix Strategy
Everest conducted a comprehensive market and referral analysis to uncover growth opportunities and identify gaps in conversion strategy. Collaborating closely with clinical and admissions leaders, Everest implemented a structured, data-informed census recovery plan.
Key actions included:
- Developing a targeted admissions strategy to attract higher-acuity and managed care referrals.
- Strengthening relationships with hospital networks, managed care partners, and referral coordinators to increase conversion rates.
- Implementing real-time census tracking and admissions review systems for improved visibility and responsiveness.
- Launching community outreach and marketing initiatives to rebuild local reputation and brand trust.
This coordinated approach aligned marketing, clinical, and admissions efforts to drive sustainable occupancy growth across the portfolio.
Results: Measurable Census Growth and Revenue Improvement
Within six months, Everest’s strategy achieved significant, measurable improvement:
- Census increased by 20% portfolio-wide.
- Quality mix improved by 71%, creating a more balanced and profitable payer structure.
- Centers maintained full compliance and clinical quality throughout the growth period.
These outcomes reflected not just census recovery, but a stronger operational foundation and renewed market presence.
Key Takeaway
Sustainable census growth in skilled nursing facilities requires more than marketing. It demands strategic alignment, data-driven targeting, and strong clinical partnership. Everest’s Census and Quality Mix Optimization Framework delivers rapid occupancy recovery while strengthening long-term financial performance.
Ready to revitalize census and payer mix in your organization? Partner with Everest Management Solutions to build and sustain growth rooted in strategy, quality, and accountability.